Television Disrupted 2: How to Thrive During Television's Digital Transition
In a tough economy, TVD2 offers professionals digital business survival skills
12.15.2008 – New York, NY -- Advanced media guru, Shelly Palmer, the President of the Emmy Awards in New York, has updated his seminal book about how the technological transition is changing everything, just in time for the end of analog TV on February 17, 2009. Television Disrupted: The Transition from Network to Networked Television 2nd Edition, York House Press, October, 2008. See the book video at www.televisiondisrupted.com
The newly revised and updated book helps media professionals stay current and competitive despite the economic downturn and industry disruptions. Beyond the book, Mr. Palmer is also currently teaching a day-long seminar, "upSizing" to help business professionals develop digital business knowledge and skills.
News Facts:
Television Disrupted answers the question: What''s happening to the business of Television? By taking a look at the old, explaining the new, and guiding readers through the continually evolving and competitive landscape.
The way audiences consume media has changed. They decide what they want, when they want it, and how they''re going to get it-- making it essential for media and advertising executives to develop new business models that align with customer behaviors.
Readers understand what concepts like broadband clouds, grid computing, digital natives, cloud computing, service layers, mesh networks, mobile video, video snacking, IPTV, file sharing and paradigm shifts really mean to their business.
Television Disrupted provides unique insights into the technologies, business rules and legal issues that are shaping the future of the media business. This book is an important tool for making informed business, career and investment decisions.
Television Disrupted is not just for TV Executives. Anyone in the Telco, Cable, Internet or Satellite business needs to read this book.
Insiders Consider Book an Essential Guide
“Shelly Palmer is one of those rare talents who understands technology and the business possibilities of a new idea almost instantly. He is "the" invaluable guide to what''s happening, why it matters, how it works, and which ones will get really big.”
William Randolph Hearst III
"Finally a book about the whole business! Great Insights, fun stories, lots of knowledge you can use. It’s an easy, important read.”
Mark Cuban, Chairman and President, HDNet.
About Shelly Palmer
Shelly Palmer is a consultant and the host of MediaBytes a daily news show featuring news you can use about technology, media & entertainment, Managing Director of Advanced Media Ventures Group LLC and the author of Television Disrupted: The Transition from Network to Networked TV(2008, York House Press). Shelly is also President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy Awards). To find out more visit www.ShellyPalmer.com
To schedule an interview with Shelly Palmer or for more information on Television Disrupted please contact Amanda Peters, Advanced Media Ventures Group, LLC at 212-532-3880.
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