Henderson, NV – March 12, 2011 – On March 5th at 7:14 pm PST, during the West Coast Conference (WCC) Men’s Championship game, Zappos.com set a new world record for the most people high-fiving simultaneously, as confirmed by Guinness World Records®. The record-breaking event was achieved during the second half of the game, when fans gathered at the Orleans Arena in Las Vegas and simultaneously high-fived each other—becoming part of Guinness World Record® history. The new official record set by Zappos.com is 3,504—well over the previous record of 2,176.