STAY COOL AND BE CHARITABLE THIS SUMMER WITH ZAPPOS AND STEVE MADDEN 4 THE COOL PEOPLE

Exclusive Styles Help Support Your Favorite Charities. Very Cool.

This time of year is scorching hot outside and people everywhere are trying to stay cool. But as any true fashionista will tell you, it’s always cool to look hot, which begs the question, how do you get the cool look without feeling the heat of summer? That’s where Zappos.com and Steve Madden 4 The Cool People can help.

The Cool People brand—known for its cutting edge styles and its commitment to bettering the world through charitable contributions—has partnered with the oh, so trendy Steve Madden brand to bring an exclusive line of stylish shoes to Zappos.com. And in true Zappos fashion to deliver happiness to its customers, proceeds from the sale of Steve Madden 4 The Cool People styles will go to a charity of the designer’s choice.

“A killer shoe can make or break an outfit”, said Brooke Hyden, Style Expert for Zappos.com. “Wearing a pair of shoes that not only looks good but makes you feel good knowing that you helped support a charitable cause, can be an empowering feeling, and that’s very cool.”

The Cool People brand, part of Zappos’ exclusive online collection, teams up with reputable designers to offer a unique selection of products. The Cool People brand has a great assortment of clothing, shoes, bags, and luggage, which provide fantastic fashion at competitive prices. A portion of all sales is always donated to a charity of choice.

Steve Madden 4 The Cool People can only be found online at Zappos.com and at the Steve Madden SoHo store in New York City. For stylist picks on how to achieve a cool fashion look, visit http://www.zappos.com/ensemble/859 and to see the full line of Steve Madden 4 The Cool People, visit http://www.zappos.com/the-cool-people.

Be cool. Support a cause. Wear Steve Madden 4 The Cool People. Now that’s hot.